Tent, party, wedding and furniture rentals
Advertising for event rental companies
Rentals are booked by category, by delivery area and ahead of the season.
A couple searching for a wedding tent, a school ordering graduation chairs and a planner pricing lounge furniture for a launch are three different buyers. General small-business advertising treats them the same. We build rental campaigns the way rental orders actually happen.
How does Gray Park advertise event rental companies?
We run Google Ads with one campaign and one landing page for each rental category, aim the ads at the area you deliver to, plan the budget ahead of wedding, graduation and holiday season, and track quote requests and booked orders instead of clicks. Facebook and Instagram retargeting, built from photos of your own installs, comes in once search is working.
Who this is for
Event rental companies of any size, from a single-category specialist to a full-service rental house.
- Tents and structures
- Tables, chairs and linens
- Dance floors and staging
- Wedding rentals
- Lounge and luxury furniture
- Corporate and trade show furniture
- Lighting and AV
- Specialty and niche rentals
One campaign per category
Tents, tables and chairs, dance floors and furniture each get their own keywords, ads and budget, set by what an order in that category is worth to you.
A landing page for each category
A tent search lands on your tents, with sizes, photos of real installs and a quote button, not on the homepage.
Ads matched to your delivery area
Aimed at the towns and zip codes you deliver to and where past orders came from, not a wide circle around the warehouse.
Planned ahead of the season
Wedding, graduation and holiday campaigns go live while people are still choosing vendors, before your calendar is full.
Rental-specific negative keywords
Clicks from people looking to buy, to work for you or for things you do not rent are filtered out from day one.
Quote requests, then booked orders
We track calls and quote requests, and connect them to your rental software where it can record where an order came from.
What a rental campaign looks like
Searches such as “wedding tent rental [town]”, “table and chair rentals near me” and “lounge furniture rental for corporate event” each go to their own ad group and their own page. Budget follows the categories that book, and shifts with the season.
Once search is booking orders, Facebook and Instagram ads retarget the people who looked at a category page, using photos and short videos of your real setups. Rentals sell on what the event will look like, so your install photos do more than any stock image.
Rental work we have done
For EventFab, a production and rental company across NYC, CT, MA and RI, we built a site with more than 40 rental-specific landing pages and a rental catalog of over 200 items. We also built a separate site for one rental product so it could rank on its own.
We also designed and run EvntPro, software for event rental and production companies that covers inventory, quotes, dispatch and crew. We know how a rental order moves from inquiry to delivery, and we build campaigns around that.
From audit to booked orders
- 01
Audit
Your categories, delivery area, past orders by month and any previous campaigns, and what a realistic budget can win in your market.
- 02
Build
One campaign and landing page per category, delivery-area targeting, rental negative keywords and tracking wired to quote requests.
- 03
Launch
Ahead of your next busy season, starting with the categories that bring the most valuable orders.
- 04
Optimise
Weekly changes to bids, keywords and copy, moving budget toward the categories and areas that book.
- 05
Report
A plain-English monthly report: spend, quote requests and booked orders by category, and what we change next.
Not ready for ads yet?
Rental companies often get more from local search first. The free audit shows which comes first for you. See all advertising for event companies.
Common questions about advertising a rental company
Start with Google search ads, because people searching for tent, table or dance floor rentals are already planning an event. Give each rental category its own campaign and landing page, aim the ads at the area you actually deliver to, and track quote requests rather than clicks. Add Facebook and Instagram retargeting once search is working, using photos of your real installs.
Yes. Someone searching for a 40 by 60 frame tent and someone searching for chiavari chairs are different buyers with different order values. Separate campaigns let you set the budget by what each category is worth to you and show which ones actually turn into booked orders.
Rentals are limited by delivery, so we aim ads at the towns and zip codes you serve and where your past orders came from, rather than a wide circle around the warehouse. Areas outside your delivery range, or below your delivery minimum, are excluded so you do not pay for clicks you cannot serve.
Before it starts. Weddings, graduations and corporate holiday parties are planned weeks or months ahead, so campaigns for each season should be live while people are still choosing vendors, not when your calendar is already full.
Where your rental software can record where an order came from, we connect ad clicks and quote requests to it, so reports show booked orders and not just form fills. Where it cannot, we track calls and quote requests on the site and match them to orders with you each month.
We tell you up front who else we work with in your area before we start, so you can decide. Our free audit names any conflict before you commit to anything.
Find out what ads could book for your rental company.
The free audit looks at your categories, delivery area and season, and is back within 48 hours.