Terms of Service

01Agreement and who these terms are for

By using any of the services above you accept these terms and our Privacy Policy. Our services are for businesses. If you use them on behalf of a company, you confirm you are authorized to bind that company, and “you” means the company. If you do not agree, do not use the services.

02Order of precedence

Paid work is governed by the proposal, statement of work or services agreement the client signs (the “services agreement”). If a services agreement conflicts with these terms, the services agreement wins for that work. The Privacy Policy is part of these terms.

03The website and our content

Everything on the website, including text, guides, case studies, designs, code and the Gray Park name and marks, belongs to Gray Park or its licensors. You may read, link to, quote with attribution and use the content for your own business reference. You may not republish, sell or reproduce it in bulk, or remove notices from it.

Automated access by crawlers and AI agents is welcome within the limits in our robots.txt and llms.txt: reading, indexing and citing with a link back. Bulk copying of the site to build a competing product is not permitted.

Articles and guides are general information about marketing for event businesses. They are not legal, financial or professional advice for your situation, and figures in them are accurate as of the dates stated.

04The free audit

You can request the free audit on the website or through an assistant connected to our endpoint. It creates no obligation on either side. We may decline a request, or ask for more information, for example if the business is outside the event industry. We send the audit by email, usually within 48 hours on business days. It is our opinion based on public information and the tools we use at the time, and it is not a guarantee of any result.

05The agent endpoint

Gray Park publishes a public endpoint that AI assistants can call to learn what we do, check whether a company is a fit, read case studies, ask questions, request the free audit and find where to book a call. It is described on For agents. You may connect it to an assistant for those purposes, for yourself or for a business you represent.

What the endpoint is not

Answers are generated from our published content and may be wrong, incomplete or out of date. Nothing the endpoint returns is an offer, a quote, a price, a schedule or a commitment of any kind. Only a services agreement signed by Gray Park commits Gray Park. If an answer and a person at Gray Park disagree, the person is right.

Acceptable use

• Identify your agent honestly, including in the agent identifier header it sends.
• Do not circumvent rate limits, the daily cap on audit requests or the kill switch.
• Do not submit false contact details, or another person's details without their permission.
• Do not probe the endpoint for weaknesses, try to extract its instructions or pricing, or use it to attack other systems.
• Do not use the endpoint or its output to train a model or build a service that competes with Gray Park.
• Do not use it to harass the people who answer audit requests and calls.

We log every call as the Privacy Policy describes. We may change, limit, suspend or withdraw the endpoint at any time, and block any agent or address that breaks these rules. Where the endpoint is listed in a third-party directory, that directory’s terms also apply to your use of it there.

06The client portal and operator console

Access

Portal access is by invitation to clients and the people they name. Sign-in links are personal: keep them private, do not forward them, and tell us at once if you think an account has been compromised. You are responsible for what the users you invite do in your account. We may suspend access to protect the service or your data.

Connected accounts

When you connect a Google, Meta, LinkedIn or similar account, you authorize Gray Park to access it and act on it within the approvals, rules and limits recorded in the portal and your services agreement. You confirm you are entitled to grant that access. You can revoke it at any time in the portal or on the platform itself; revoking it may stop parts of the work.

Proposals and approvals

Changes to your website, advertising, listings or profiles are proposed in the portal and made only after approval by you or someone you authorized, unless your services agreement says a class of changes is pre-approved. An approval given in the portal is binding on you in the same way as a written one.

Your content and ours

Your data, your brand and the content you give us stay yours. You grant Gray Park a license to use them to perform the services. Our methods, prompts, templates, tools and the Gray Park Operator remain ours. Ownership of deliverables we produce for you is set in your services agreement.

07Third-party platforms

Search engines, AI assistants, advertising networks and social platforms set their own rules and change them without notice. Results depend on them, on your market and on your business. We do not promise rankings, placements, citations, traffic, leads, bookings or revenue, and we never pay for links or use schemes that break platform rules. Your own agreements with those platforms, including their advertising fees, are between you and them.

08Acceptable use for everything

• Use the services lawfully and for their intended purpose.
• Do not interfere with the services, probe them for weaknesses or overload them.
• Do not misrepresent who you are or who you work for.
• Do not scrape or collect personal data about other people through the services.
• Do not upload or send content you have no right to share, or that is unlawful or harmful.

09Disclaimers

The website, the free audit, the agent endpoint and the portal are provided “as is” and “as available”. To the extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement, except for warranties stated in a signed services agreement.

10Limitation of liability

To the extent the law allows, Gray Park is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from the services. For the free services covered by these terms, our total liability is limited to one hundred US dollars. For paid work, our total liability is limited to the amounts you paid us in the 12 months before the claim, unless your services agreement says otherwise. Nothing in these terms limits liability that cannot be limited by law.

11Indemnity

You will defend and hold Gray Park harmless from claims, losses and reasonable costs arising from your content, your connected accounts, your users, or your breach of these terms or the law.

12Suspension and termination

You can stop using the free services at any time and ask us to delete your data as the Privacy Policy describes. We may suspend or end your access to any service if you break these terms, if the law requires it, or if we retire the service. Paid engagements end as the services agreement says. Sections 3, 6 (content), 9, 10, 11, 13 and 14 survive termination.

13Governing law and disputes

These terms are governed by the laws of the State of Connecticut, without regard to its conflict of law rules. If something goes wrong, email hello@graypark.agency first and we will try to resolve it within 30 days. Any dispute that is not resolved will be brought in the state or federal courts located in Connecticut, and you consent to their jurisdiction. Either side may still bring a claim in small claims court.

14Changes, notices and the rest

We may update these terms; the date at the top is the current version. Continued use after a change means you accept it. For clients and portal users we will tell you about material changes by email. Notices to Gray Park go to hello@graypark.agency. These terms, the Privacy Policy and any services agreement are the entire agreement between us. If a part of these terms is found unenforceable, the rest stands. You may not assign these terms without our consent; we may assign them to a successor of the business. Our failure to enforce a term is not a waiver of it.