How your marketing gets done
Gray Park Operator
How your marketing gets done.
Twenty-five specialists. One standard.
Most agencies give you one account manager and a few hours a week. Gray Park Operator puts twenty-five specialist roles on your account, working every day inside rules you set. A person approves every change before it goes live.
Each role has its own instructions and the same contract: read the data, write it up, propose the change, wait for a person.
Every role works to a written standard for how an expert does that job this year.
1
person approves
every change
The team on your account
Every role, and what it does for you
Your account team
Chief of staff
Coordinates the others, writes your daily brief and the Monday plan.
Account manager
Your Monday update, open items, meeting prep, renewals.
Project manager
Tasks, owners, due dates, overdue and blocked flags.
Strategist
Quarterly review: what worked by channel, next quarter's plan.
Search, AI visibility and content
Search lead
Ads health, Search Console mining, local listings, the scorecard, audits.
Topic researcher
Topics with real demand, buyer intent and a service behind them.
Brief writer
Intent, what the top results miss, outline, sourced facts, links.
Writer
Posts in your voice with a hero image and metadata.
Repurposer
Each post into a branded graphic and captions for Instagram, Facebook and LinkedIn, plus Business Profile and email versions.
Social planner
A week of original posts from industry trends, search demand and what your last posts did: one-liners, a sourced fact, a photo, a Reel.
Copywriter
Service pages shown side by side with the old copy; search ads.
Case study writer
Case studies from your photos and notes, only what they support.
Digital PR
Local and trade sites worth a pitch, citations. Never paid links.
Paid, local, creative and conversion
Paid social buyer
Results, pacing, budget and pause proposals, campaign builds.
Reputation manager
Review watch, rating trend, reply drafts, review requests.
Creative designer
Creative batches in your brand style, per channel and format.
Video producer
Scripts, shot lists, short clips, captions and hooks.
Email marketer
Monthly newsletter and nurture sequences by lead stage.
Conversion optimizer
One proposed landing page change a week, with evidence.
Analytics engineer
Tags, key events, call tracking, consent, bot traffic.
The editor
A gate, not a role: scores every piece before you see it.
Behind the scenes
Quality auditor
Re-scores a weekly sample of everything published.
Knowledge manager
Keeps your documents complete and current.
Operations and security
Access ages, expiries, failed work, cost spikes.
Trend scout
Platform and industry changes with the "so what" for you.
Onboarding
Writes your client file and connects your accounts in week one; you keep ownership of every one.
What you get every week
- New content written in your voice and published with images and metadata
- Ads checked for pacing, cost per lead and wasted search terms
- Pages one push from page one found and fixed
- A week of original social posts, planned from trends and your own results, approved in one tap
- Reviews watched and replies drafted
- A Friday scorecard that leads with leads, not traffic
What never happens
- No change goes live without approval, unless you pre-approve that kind of change
- Your rules (never-target terms, markets, budget caps) are hard stops, checked on every title, keyword and ad
- No paid links, no schemes, no made-up numbers: every figure carries its source and date range
- No email or post leaves in your name until a person has read it
The process
From first look
to running every day
01Free audit, 48 hours
We show exactly how clients find you today and where you are invisible: Google rankings, AI assistant answers, site speed, tracking, listings and your competitors. Free, no obligation.
01Free audit, 48 hours
We show exactly how clients find you today and where you are invisible: Google rankings, AI assistant answers, site speed, tracking, listings and your competitors. Free, no obligation.
02Call and proposal
A short call about your company and goals, then a clear proposal with scope, timeline and pricing. No surprises.
02Call and proposal
A short call about your company and goals, then a clear proposal with scope, timeline and pricing. No surprises.
03Onboarding, week one
We write your client file: services, markets, voice, the words and competitors we must never target, your lead definition and budget caps. We connect your accounts. You keep ownership of every one.
03Onboarding, week one
We write your client file: services, markets, voice, the words and competitors we must never target, your lead definition and budget caps. We connect your accounts. You keep ownership of every one.
04First 30 days
Tracking fixed first, so we measure leads not form fills. Technical and content audits. The first posts, titles and ad changes arrive as proposals with the evidence attached. You approve from your phone.
04First 30 days
Tracking fixed first, so we measure leads not form fills. Technical and content audits. The first posts, titles and ad changes arrive as proposals with the evidence attached. You approve from your phone.
05Running, with trust that grows
Once you have seen a kind of change work, you can pre-approve it. You can revoke any pre-approval at any time. Everything applied is logged with a before, an after and a way back.
05Running, with trust that grows
Once you have seen a kind of change work, you can pre-approve it. You can revoke any pre-approval at any time. Everything applied is logged with a before, an after and a way back.
What you see
Leads first. Then everything else.
A Monday update on what shipped and what needs you. A Friday scorecard that starts with leads by source. A monthly report at a private link. And a change log: every live change with its before, its after, who approved it and how to undo it.
What we need from you
- Access to Search Console, analytics, ads, your website and Business Profile (you stay the owner)
- Your rules: never-target terms, markets, budget cap, what counts as a lead
- Photos, notes and decks from real jobs, for case studies that hold up
- Ten minutes a day on the approval queue, less as pre-approvals grow
Friday scorecard, example layout
- Leads this week — Calls and forms, by source
- Cost per lead — Ads spend over leads, 7 days
- Pages moved — Rank changes on tracked queries
- AI answers — Which assistants named you this month
- What we changed — Every applied change, with its rollback
Common questions
You are probably wondering
The research, drafting, checking and reporting are done by AI agents Gray Park built and runs. The judgement is human: a person at Gray Park reviews what matters, and you approve every live change until you choose to pre-approve a kind of change.
Your client file records your voice, your services and your examples. The editor scores every piece against it and sends weak drafts back with a fix list before you ever see them.
Pages and posts are structured so AI answers can cite them: direct answers, sourced facts, clear service data, FAQ and schema markup. Monthly checks record where you appear in AI answers and where competitors do.
You do. Google, Meta, your website and Business Profile stay in your name; we work through access you grant and can remove. Credentials are encrypted once and never shown again.
Mistakes stay in the queue, where they are rejected. Anything applied carries a rollback. Your rules are hard stops that are checked on every proposal, not guidelines.
Yes. Month to month after the first 90 days. Everything produced for you stays yours.
Ready to win more clients?
Start with the free audit. See exactly how clients find you today, and where you are invisible. Back within 48 hours, no obligation.