Do it yourself, step by step
Marketing guides for event businesses
What are these guides?
Answers to the questions event business owners ask most about getting clients, written from the work we do for event companies. Each one starts with the short answer, then the steps and a checklist you can work through yourself.
How to market a party rental business
A step-by-step plan to market and advertise a party rental business: category pages, delivery area, Business Profile, reviews, Google Ads and AI answers.
How to grow a party rental business
How to grow a party rental business: quote pages that convert, a clear delivery area, repeat corporate clients, a plan for slow months and steady reviews.
How to market an event venue
How to market and advertise an event venue or event space: event-type pages, the facts bookers need, listings, ads for empty dates and AI answers.
Wedding venue marketing ideas that book tours
Wedding venue marketing ideas and strategy: pages couples search for, real wedding photos, pricing guidance, reviews, vendor referrals and ads.
How to get clients as an event planner
How event and wedding planners get clients: a niche, a portfolio by event type, reviews, vendor referrals, a Business Profile and ads that qualify.
How to market a catering business
Catering marketing ideas that book events: a page per kind of catering, menus search can read, a complete Business Profile, venue lists and ads by event.
How to get more DJ gigs
How to get more bookings as a DJ: pages for each event type, venue relationships, planner referrals, reviews, video and fast replies to every inquiry.
How to market a photo booth business
How to promote a photo booth business: a page per booth and event type, sample prints and video, venue and planner partners, reviews and local ads.
How to get corporate event clients
How event vendors win corporate clients: pages for corporate event types, proof, LinkedIn, planner and venue relationships, trade shows and fast quotes.
How to get event planning leads
Where event planners and event management companies get leads: pages by event type and market, venue referrals, reviews, LinkedIn, ads and fast follow-up.
Email marketing for event planners
How event planners use email to win and keep clients: who goes on the list, three automatic emails to set up, what to send monthly and what to measure.
What a marketing agency should report to an event business each month
What an event business should see in a monthly marketing report: leads by source, cost per lead, search, AI answers, changes made and what did not work.
How to choose a marketing agency for an event company
The kinds of agency an event company will meet, what each is good for, and the questions to ask about leads, ownership, reporting and contract terms.
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