The short version
Gray Park's free 48-hour audit checks your Google rankings, AI visibility, site speed, tracking, listings, and competitors — then delivers a clear report with no sales pressure attached.
A free marketing audit for an event company is a structured review — completed in 48 hours — that checks every layer of your online presence: how you rank on Google, whether AI assistants mention your company when planners ask for vendors, how fast your site loads, whether your tracking is actually firing, and how your listings compare to competing vendors in your market. You receive a written report, then walk through it on a short call. There is no obligation to hire anyone.
Who is this audit actually built for?
This particular audit was designed for owners of event design and decor companies — businesses that supply florals, furniture, lighting, linen, backdrops, and full installation for corporate events, galas, brand activations, and private celebrations. If you are the person who closes contracts with corporate planners and in-house events leads, this is written for you.
You are probably not short on work right now. The question is whether your marketing is doing anything systematic to bring in better clients, larger contracts, and more repeat business — or whether you are still running mostly on referrals and word of mouth. The audit answers that question with data instead of guesswork.
What does Gray Park actually check in 48 hours?
The audit runs through six distinct areas. Each one can surface a problem on its own; most companies have issues in at least two or three.
1. Google search rankings
We identify the search terms your ideal clients are most likely to type — queries like "corporate event decor company [city]" or "floral design for gala events" — and check where your site appears. If you are not on page one for the searches that precede a corporate RFP, your site is invisible at the moment that matters most. Our SEO services for event companies address this layer directly, but the audit simply tells you where you stand before any decision is made.
2. AI assistant visibility
A growing share of corporate planners now ask ChatGPT, Perplexity, and Google's AI Overviews to shortlist vendors before they open a browser tab. If your company does not appear in those answers, you are missing introductions that happen before a search even takes place. We run a structured panel of prompts across multiple AI tools to see whether your company surfaces, and in what context. Our answer engine optimization services are built around closing this gap. If you want to understand the underlying behavior first, how corporate planners use ChatGPT to shortlist event vendors explains the workflow in detail.
3. Site speed and technical health
A slow site costs you rankings and credibility simultaneously. We run your key pages through core web vitals testing and flag anything that is likely to push a corporate planner away before they read a single line about your services. This includes image compression, render-blocking scripts, and mobile performance — the factors Google weighs most heavily in 2024 and beyond.
4. Conversion tracking and analytics integrity
If your contact form submissions are not being recorded, or if your Google Analytics setup has duplicate events firing, you have no reliable data on what marketing is actually working. We verify that your tracking is clean, that form conversions are being attributed correctly, and that you could in principle run a Google Ads campaign and know which keywords produced inquiries. Without this, any reporting you see is fiction. For context on what clean reporting looks like, leads-first marketing reporting for event companies shows the scorecard format we use internally.
5. Business listings and local signals
Your Google Business Profile, industry directories, and citation consistency across the web are local ranking signals that most event vendors either ignore or set up once and never revisit. We check your profile against a 20-point standard — the same one detailed in our Google Business Profile checklist for event companies — and flag anything that is incomplete, inconsistent, or actively hurting your local visibility.
6. Competitive landscape
We pull a snapshot of three to five direct competitors in your market: where they rank, what they are ranking for, whether they appear in AI answers, and whether their sites are technically stronger than yours. This gives you context for your own numbers. A gap that looks manageable in isolation sometimes looks urgent when you see a competitor closing it fast.
What does the written report look like?
You receive a structured document — not a slide deck with stock photography and vague recommendations. Each section maps to one of the six areas above. For every issue flagged, we note the likely impact, the effort required to fix it, and whether it is something you can address yourself or needs a specialist.
The report uses a simple three-tier priority system: fix now, fix soon, and monitor. That keeps it actionable rather than overwhelming. Most event decor companies we review have one or two "fix now" items, a handful of "fix soon" items, and a short list of things that are fine.
What happens on the call after the report?
The follow-up call runs 30 to 45 minutes. We walk through the report together, answer questions, and explain the reasoning behind any priority call we made. You are free to push back, ask for clarification, or tell us we missed the point entirely.
At the end of the call, we explain what Gray Park could do to address the gaps we found. If what we offer is a good fit, we describe what an engagement would look like. If it is not a fit — because the gaps are minor, or because your situation calls for something we do not offer — we say that plainly. There is no manufactured urgency and no follow-up sequence designed to wear you down.
The work we do with event companies sits under what we call an operated marketing model — we function as a marketing team embedded in your business, not an agency dropping reports and moving on. The audit call is your first look at whether that model makes sense for your company. If you want to understand the model before the call, what an operated marketing team is for event companies covers it in full.
What does "we found nothing urgent" actually mean?
It happens. Some event companies are in solid shape — their site is fast, their Google Business Profile is complete, they rank for their core terms, and their tracking is clean. In that case, we say so. The report still exists and still describes the competitive landscape, but the call is shorter and the conversation shifts toward growth priorities rather than remediation.
"Nothing urgent" does not mean "nothing to do." It often means the next layer of work is AI visibility — which is a newer gap and one that most event vendors have not closed yet — or that the opportunity is in expanding the keyword set rather than fixing broken foundations.
How does this compare to a paid marketing assessment?
| Factor | Gray Park Free Audit | Typical Paid Assessment |
|---|---|---|
| Cost | $0 | $500–$2,500+ |
| Turnaround | 48 hours | 1–3 weeks |
| Scope | SEO, AEO, speed, tracking, listings, competitors | Varies; often strategy-heavy, light on technical |
| Deliverable | Written report + live walkthrough call | Slide deck or PDF, sometimes no call |
| Obligation | None | Often tied to a retainer pitch |
| Industry focus | Event service companies only | Usually generalist |
The comparison above is not meant to dismiss paid assessments — some are thorough and worth every dollar. The point is that a free audit from a team that works exclusively with event vendors is a low-risk way to get a grounded picture of where your marketing stands before spending anything.
What should you have ready before you request the audit?
- Your website URL and the primary city or region you serve
- Two or three search terms you think you should rank for
- The names of one or two competitors you consistently lose work to
- Access to Google Search Console and Google Analytics (we will explain how to share view access)
- A sense of your busiest contract type — corporate, social, hybrid
You do not need to prepare a brief or fill out a long intake form. The items above give us enough context to run a targeted audit rather than a generic one. The more specific you are about your market and client type, the more useful the competitive section of the report will be.
How do you get started?
Request the audit at grayparkagency.com/free-audit. You answer a few short questions about your company and your market, and we get to work. The written report lands in your inbox within 48 hours, and we schedule the walkthrough call at a time that works for you. If after the call you decide Gray Park is not the right fit, you keep the report and owe us nothing. That is the whole offer.