Experiential Fabrication · New York City
Pop Up Your Brand
Experiential fabrication & event production for agencies and brands in NYC.
What did Gray Park do for Pop Up Your Brand?
Pop Up Your Brand fabricates experiential builds in-house for agencies and brands — Netflix, Monday.com, Primark, Keurig, Tao Group. We rebuilt their site as a portfolio-led lead generator that ranks for high-intent fabrication queries and gets cited by AI when planners search for NYC experiential vendors.
What we delivered
- 01
Portfolio-driven website with project-led case studies (Netflix, Monday.com, Primark)
- 02
Service hub architecture across 6 fabrication disciplines + city pages for 6 markets
- 03
Schema markup stack: Organization + LocalBusiness + 7 Service types + FAQPage
- 04
AEO positioning around "experiential fabrication NYC" — first-page in 90 days
- 05
200+ projects displayed with structured data so AI can cite specific client work
- 06
Custom WordPress theme development: light mobile quote pages for paid traffic, tracking for GA4, Google Ads, Meta and LinkedIn built into the theme
- 07
Lead Hub: every form submission lands in a database with status, notes and files, shared with Geo Events, not just an inbox
- 08
Backend development: the Gray Park Operator works the account daily (search, ads, content, paid social) with every change approved by a person
More work
All work
Luxury experiential event design & production studio in NYC.
Premium event fabrication, production, A/V & rentals across NYC, CT, MA & RI.
Build something like this.
Every Gray Park engagement starts with a free audit of where your event company stands online. We show you the gap between your current presence and the kind of result we delivered for Pop Up Your Brand.