Entertainment & Production · New York City / Long Island / Westchester
Genesis Events
Your story, your soundtrack. Custom wedding entertainment in New York: DJs, MCs and immersive experiences.
What did Gray Park do for Genesis Events?
Genesis Events designs the entertainment for luxury weddings across New York City, Long Island and Westchester. We rebuilt their site as a standalone WordPress theme and turned it into a hub architecture that search engines and AI assistants can read: a weddings hub, a venues hub with structured data for every venue they work, and a resources library with a two-way internal link mesh. Inquiries now land in a site-owned form that feeds their booking workflow, and we run the Google brand campaign and monthly search reporting behind it.
What we delivered
- 01
Standalone theme built from their existing design system: portfolio, Google reviews, proof layout, video highlight reels
- 02
Hub architecture for weddings, services, venues and resources with breadcrumbs and sibling links between venue and service pages
- 03
Place, Service, ItemList and Article schema plus a dynamic llms.txt so AI assistants read the site the way Google does
- 04
Index hygiene: legacy URLs redirected, leftover pages and archives kept out of the index, sitemap trimmed to pages that earn a visit
- 05
Site-owned inquiry form that logs every lead, remembers click IDs and UTMs, and hands bookings to their Zapier workflow
More work
All work
Experiential fabrication & event production for agencies and brands in NYC.
Luxury experiential event design & production studio in NYC.
Build something like this.
Every Gray Park engagement starts with a free audit of where your event company stands online. We show you the gap between your current presence and the kind of result we delivered for Genesis Events.