Venue & Event Space · West Chelsea, New York City
Pop Up Space NYC
3,356 sq ft of blank canvas steps from the High Line, next door to the Faena hotel in West Chelsea.
What did Gray Park do for Pop Up Space NYC?
Pop Up Space is a ground-floor pop-up and event space at 505 W 19th St in West Chelsea, for retail pop-ups, product launches, press days, shoots and takeovers from one day to multi-month terms. Gray Park runs the full suite for the venue: we built the site, we are building the booking system, and we run search, AI visibility and paid advertising to keep the calendar full.
What we delivered
- 01
Next.js site with a monochrome gallery look, verified facts only (square footage, neighborhood, terms) and a rebrand from the original launch name
- 02
Booking system so a brand can request a site visit and hold dates without an email thread
- 03
SEO built around the searches venue bookers make: pop-up space, event space and showroom rental in Chelsea and Manhattan
- 04
AEO so AI assistants can answer size, location, uses and terms correctly when asked for a pop-up space in New York
- 05
Google Ads and paid social for the venue, with every inquiry tracked back to its campaign
More work
All work
Experiential fabrication & event production for agencies and brands in NYC.
Luxury experiential event design & production studio in NYC.
Build something like this.
Every Gray Park engagement starts with a free audit of where your event company stands online. We show you the gap between your current presence and the kind of result we delivered for Pop Up Space NYC.