Corporate, wedding and social event planners
Marketing for event planners
Referrals built your business. Search decides what comes next.
Most planners grow on word of mouth until it plateaus. The next clients are searching for the kind of event you plan, in your market, and asking AI assistants for a shortlist. We make sure your work is what they find, and that the inquiries that come in are the events you want.
How does Gray Park market event planners?
We do SEO, AI visibility and Google Ads for planners: a portfolio-led site with a page for each event type and market you serve, a complete Google Business Profile and listings, work AI assistants can read, and ads on searches that signal a real event. Inquiry forms ask for date, guest count and budget, so you can see fit before the first call.
Who this is for
Planners and designers who run events for clients.
- Corporate event planners
- Wedding planners
- Destination planners
- Event designers
- Social and private events
- Nonprofit and gala planners
Portfolio by event type
Real projects grouped the way clients browse: galas, launches, weddings, offsites, with venue, guest count and what you handled.
A page per market
The cities and regions you plan in, with the venues you know there, so local searches and AI answers place you correctly.
Profile and reviews
A complete Google Business Profile and the listings your clients use, with reviews from real events.
Ads on booked-event searches
Campaigns for searches that signal an event with a date and budget, not students or job seekers.
Inquiries that qualify
Forms that ask for date, guest count, budget and venue, so every lead arrives sorted by fit.
Tracked to signed events
Each inquiry tracked to its source, so you know which channel brings the events you want.
What clients search before they hire a planner
Searches like “corporate event planner [city]”, “luxury wedding planner [region]” and “holiday party planner for 200 employees” carry the event type, the market and the scale. A page for each, with projects that match, answers them better than a general about page.
Corporate planners increasingly start with an AI assistant. We cover how that works in how corporate planners use ChatGPT to shortlist vendors.
Planner work we have done
For GEO Events, an event design studio working across 15 markets, we built a portfolio site with a service page for each city and an inquiry form that qualifies events by budget.
For two event brands sharing one team, we built a lead hub where every inquiry from both websites lands with its status, notes and files.
From audit to results
- 01
Audit
Your events, markets, portfolio, listings and what Google and AI assistants say about you today.
- 02
Build
Event-type and market pages, portfolio projects, structured data, profile and listings, qualifying forms and tracking.
- 03
Launch
Ads on the searches for the events you want more of.
- 04
Optimise
Weekly changes moving budget toward the inquiries that sign.
- 05
Report
A plain-English monthly report: inquiries by event type and source, and what we change next.
Need a new site first?
See event company website examples, or all industries we work with.
Common questions about marketing a planning business
Yes. Gray Park does search work for event planners and wedding planners, and for no one outside the event industry. For a planner that means a page for each event type and market, a portfolio search engines can read, a complete Google Business Profile with reviews, and tracking that ties each inquiry to the search that brought it.
Mostly through referrals, venues and search. The planners who grow beyond referrals show up when someone searches for the kind of event they plan in their area, have a portfolio that proves it, and make it easy to inquire with a date and budget. Venue relationships and reviews keep that going.
Pick the events you want more of and build around them: a portfolio page per event type with real projects, a page per market you serve, a complete Google Business Profile with reviews, and an inquiry form that asks for date, guest count and budget. Add Google Ads for high-intent searches once those pages exist.
Show real weddings, not stock photos: venue, guest count, style and what you handled. Get listed and reviewed where couples look, build pages for the venues you work at often, and answer the questions couples ask before they inquire, such as what full planning and month-of coordination include.
Yes, for searches that signal a booked event, such as 'corporate event planner [city]' or 'destination wedding planner'. Point each ad group at a page for that event type and track inquiries, not clicks. Broad searches like 'event planning' mostly attract students and job seekers.
State plainly what events you plan, where, for whom and at what scale, show named venues and projects, and keep your listings consistent. Assistants recommend planners they can describe with confidence.
Find out where your next clients are looking.
The free audit checks how you show up on Google and in AI answers, and is back within 48 hours.