The blog
Practical guides on getting found: advertising, search, AI visibility, and everything else that wins event companies more clients.
67 articles
Google AI Mode answers vendor queries conversationally, pulling from your service pages, Business Profile, and reviews — not just your rankings. Here's what that means for event service companies trying to win corporate clients.
An AI chief of staff runs the daily brief, coordinates your account team, and keeps every marketing task moving — so you spend less time managing and more time closing contracts.
New York's event production market is one of the most competitive in the country. Here's how to build an SEO strategy that wins corporate contracts without wasting pages on the wrong boroughs or keywords.
For AV and staging companies, content, listings, reviews, and ads aren't separate tactics — they're one connected loop. Here's how each piece feeds the next, and how a real lead moves through the whole system.
Event service companies can earn high-quality backlinks through venue partner pages, preferred-vendor lists, association directories, and trade press — no paid links required. Here's a week-by-week outreach plan with scripts and a tracking sheet.
Perplexity and ChatGPT build vendor answers differently — one cites live web sources, the other draws from training data. Here's what that means for your event company's visibility.
Here's exactly what happens in the first 30 days when an operated marketing team takes over for an AV and lighting company — tracking first, audits second, content third, and ads last.
A 25-item technical SEO checklist built for portfolio-heavy event service company websites — covering crawl health, page speed, image optimization, mobile, and structured data.
AI handles the production work; humans make every judgment call that matters. Here's exactly which decisions stay with you and which ones Gray Park owns.
Orlando's convention and resort market creates distinct search demand that generic SEO advice ignores. Here's how to structure your site, Business Profile, and partner pages to win corporate clients in this city.
Three ways to staff marketing at an event service company — AI agency, in-house hire, or operated team — each with real trade-offs in speed, control, and what happens when someone walks out the door.
The right blog topics for event companies don't chase traffic — they attract corporate planners who are ready to book. Here's how to pick topics with buyer intent, plus a 12-topic starter table by vendor type.
