The blog
Practical guides on getting found: advertising, search, AI visibility, and everything else that wins event companies more clients.
67 articles
SEO for event service companies looks different heading into 2027. Here's exactly what still earns rankings, what's now a waste of time, and what you need to add before AI answers take your pipeline.
Corporate planners are using ChatGPT to build vendor shortlists before they ever visit your website. Here's exactly how that prompt sequence works — and a 10-point checklist to make sure your AV company gets named.
When a corporate client asks Siri 'Find me an event planner near me' or tells Google Assistant 'Who's the best AV rental company?' — the assistant picks one answer. Voice search optimization ensures that answer is your event company.
Google AI Overviews now appear at the top of search results for many event-related queries, replacing the traditional list of blue links with an AI-generated summary. For event companies, this means the way clients discover vendors is fundamentally shifting — and most event businesses aren't prepared.
'Event production company near me' is one of the highest-intent local search queries in the event industry — someone typing this is actively looking to hire. Here's exactly how to make sure your company appears at the top of both Google's local pack and AI recommendations.
An AEO audit tests whether AI assistants like ChatGPT, Perplexity, and Google AI Overviews recommend your event company when clients ask for vendor suggestions. Most event businesses discover they're completely invisible to AI — here's how to check and what to do about it.
Schema markup is structured data you add to your website's code that tells search engines and AI systems exactly what your company does and where you operate. For event service companies, implementing Organization, LocalBusiness, and FAQ schema is the single most impactful technical change you can make for both SEO and AEO.
When someone asks ChatGPT 'Who's the best event production company in Dallas?', the AI pulls from a specific set of signals to generate its answer. Here's exactly how that process works and what event service companies can do to influence it.
SEO gets your event company website ranked on Google's list of links. AEO makes your company the direct answer when a client asks an AI assistant for a vendor recommendation. With 65% of searches now ending without a click (SparkToro, 2025), event service companies need both strategies working together.
Answer Engine Optimization (AEO) is the practice of structuring your content so AI assistants like ChatGPT, Google AI Overviews, and Siri cite your company as the direct answer. For event service companies, AEO determines whether AI recommends your production company, planning firm, or rental business — or your competitor's.
Most event company websites convert at 1-2% of visitors. High-performing sites convert at 5-8%. The difference comes down to specific design decisions around CTAs, forms, social proof, and page speed.
Some event companies need a simple portfolio site. Others need a full website with service pages, blog, and lead generation. Here's how to decide which is right for your business stage and goals.
